The Balanced Scorecard (BSC) framework

In the last post, we discussed The EFQM Excellence model which is designed to help organizations to achieve excellence and continuous improvement. In this post, we will discuss another new framework “The Balance Scorecard (BSC)”.

The Balanced Scorecard (BSC) framework is a strategic management tool that has gained immense popularity over the past few decades. Developed by Dr. Robert Kaplan and Dr. David Norton in the early 1990s, the BSC framework has been widely adopted by organizations around the world as a means to achieve strategic alignment, measure performance, and drive continuous improvement.

In this blog post, we will explore the BSC framework in detail, including its origins, key concepts, and benefits for organizations. We will also discuss how the BSC framework can be implemented and provide some best practices for successful implementation.

Origins of the Balanced Scorecard Framework

The BSC framework was developed in response to the shortcomings of traditional performance measurement systems, which focused primarily on financial performance metrics such as revenue and profit. Kaplan and Norton recognized that while financial performance was important, it was not sufficient to capture the full range of factors that contribute to organizational success.

To address this, they developed the BSC framework, which takes a more holistic approach to performance measurement by incorporating four perspectives: financial, customer, internal processes, and learning and growth. By considering these four perspectives together, organizations can develop a more balanced view of their performance and align their strategy and operations accordingly.

Key Concepts of the Balanced Scorecard Framework

The BSC framework is based on several key concepts, including the following:

Balance Score card

Strategy Maps

A strategy map is a visual representation of an organization’s strategy that shows the cause-and-effect relationships between strategic objectives and measures. Strategy maps help to communicate the organization’s strategy and ensure that all stakeholders understand how their work contributes to the overall strategic goals.

Performance Measures

Performance measures are the metrics that are used to track progress toward achieving strategic objectives. The BSC framework includes both lagging indicators (such as financial performance metrics) and leading indicators (such as customer satisfaction or employee engagement) to provide a more balanced view of organizational performance.


Targets are specific goals that are set for each performance measure. Targets provide a clear objective for performance improvement and help to focus efforts on areas that are most critical to achieving strategic objectives.


Initiatives are the actions that are taken to achieve strategic objectives. Initiatives may include process improvements, training programs, or other interventions that are designed to improve performance in specific areas.


The Balanced Scorecard (BSC) framework is a powerful tool for organizations looking to achieve strategic alignment, measure performance, and drive continuous improvement. By incorporating multiple perspectives and focusing on both financial and non-financial measures, the BSC framework provides a more balanced view of organizational performance and helps to ensure that all stakeholders are aligned around the organization’s strategy.

Successful implementation of the BSC framework requires a commitment from top leadership, a focus on performance management, and a culture of continuous improvement. By following best practices for implementation and fostering a culture of continuous improvement, organizations can achieve sustainable success over the long term.

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